Self-Congruity Theory: To What Extent Does It Hold in Tourism?
نویسندگان
چکیده
منابع مشابه
Self-Congruity Theory: To What Extent Does it Hold in Tourism?
This paper investigates: (1) if, and to what extent, self-congruity theory is applicable in tourism, (2) to what extent travel and person characteristics explain the degree of self-congruity, and (3) how the operationalization of self-congruity affects the conclusions about whether self-congruity holds in tourism. Results derived from a large-scale study of Swiss travellers indicate that conclu...
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ژورنال
عنوان ژورنال: Journal of Travel Research
سال: 2010
ISSN: 0047-2875,1552-6763
DOI: 10.1177/0047287510368164